Background & challenges
Arielle needed an editorial fashion storefront without sacrificing checkout speed. Paid traffic landed on category pages that felt slow and generic, and PDP storytelling competed with third-party widgets.
Challenges: keep LCP under one second, reduce script weight, and present size guides without clutter.
Solution & design process
DEVDIY Fashion Theme delivered collection storytelling, native size-guide blocks, and a clean PDP. We replaced blocking apps with theme sections and tuned image priorities for mobile LCP.
Results
- 0.7s LCP
- 99 Speed score
- 0 CLS
